Time Warner Cable had a perception problem… it was one of the most hated brands in America. We recognized that its negative image was impacting its business and knew it needed to make a change. This new campaign was designed to acknowledge the company's past mistakes and signal a new commitment to customer service and satisfaction.

Through a series of videos and collateral, Time Warner Cable connected with customers on a more personal level and demonstrated its willingness to listen and improve. The rebrand represented a bold and honest approach, showing that even the biggest companies can admit their faults and work to make things right.