7-eleven

The ask was to create unique and engaging brand actions that earn relevance with Gen Z by making 7-Eleven an integral part of their lifestyle.

Lebron Vs Jordan

A.I. Creative, Copywriting, Motion Design, Video Editing

I leveraged cutting-edge A.I. technologies like chatGPT, Midjourney, and PlayHT studio to orchestrate an exhilarating showdown featuring basketball legends LeBron James and Michael Jordan. Through this project, I tapped into the creative potential of A.I. by requesting it to generate a script (with minimal editing), produce a captivating voiceover, and even create striking artwork showcasing both players. Created for a Nike pitch, this is a testament to the seamless integration of A.I. and creative innovation.

ChatGPT
Initially, I posed a question to ChatGPT, inquiring about the outcome of a one-on-one match between two legendary players. Although hesitant at first, I reassured the AI that it was purely for entertainment purposes and emphasized that both players had an exceptional start to their day. With that assurance, I managed to acquire a breakdown of the series, consisting of three thrilling matches.

mf_LeBron_James_and_Michael_Jordan_playing_a_game_of_one-on-one_a019eb46-1d37-44d2-9fdb-fbf06378ae0d.png

mf_LeBron_James_slam_dunking_against_Michael_Jordan_in_basketba_4d34b35b-7890-4b7b-a1db-419fa8a76aff.png

mf_full_body_portrait_of_Michael_Jordan_no_cropping_of_body_pho_91d5f6c5-384c-4648-88f6-05135ad78b8c2.png

mf_Lebron_James_standing_and_posing_with_basketball_photo_reali_6dc41abd-1e9d-4a68-8303-bcd2dd5f0acd2.png

MIDJOURNEY
With the remarkable power of Midjourney V5.1, I crafted mesmerizing images that vividly depict the legendary encounter between LeBron James and Michael Jordan during the pinnacle of their prime. Using best practice prompt tactics= "LeBron James and Michael Jordan playing a game of one-on-one basketball, sports photography, photo realistic, high details, 8K, 35 mm, wideangle, film, RAW, --ar 16:9"

PlayHT studios
Through slight editing and artful refinement, I used PlayHT Studio, utilizing its human-like capabilities of A.I. voices into my creation. The result was a realistic but slightly robotic voiceover that I used for the edit.

SK ENERGY SHOTS

Art Direction, Concepting,

Street King: an energy drink created by American rapper Curtis “50 Cent” Jackson and Pure Growth. Below are a couple ad spots we created together.

Be. Cannabis

Art Direction, Motion Design, Mobile Design, Packaging Design, Branding

I had the opportunity to develop a comprehensive brand for "Be. Cannabis," which involved bringing the brand to life across various platforms and applications. The challenge was to create a cohesive visual identity that would appeal to a broad audience and reflect the unique personality of the brand.

I crafted a dynamic and versatile visual system that included everything from packaging and print materials to digital assets and environmental graphics. The end result was a bold and distinctive brand identity that captured the essence of the Be. Cannabis and stood out in a crowded marketplace.