Jockey's "Show 'Em What's Underneath" campaign is an emotional and inspiring series that showcase the resilience and strength of everyday heroes. The campaign goes beyond just highlighting the brand's products, instead focusing on the idea of ‘what makes us who we are’. By featuring real people with inspirational stories, Jockey encourages viewers to embrace their true selves, flaws and all.

The campaign is a celebration of the human spirit, an invitation to be confident and proud of who we are, and a reminder that our stories are what make us unique and valuable.

Let's face it, bra shopping can be a real headache for women. In fact, studies show that a whopping 80% of women are wearing the wrong size bra! But fear not, because Jockey has a solution.

Introducing Jockey RealFit bras, a revolutionary new approach to finding the perfect fit. We believe that you know your body best, which is why we've put you in the driver's seat when it comes to determining your bra size. Our innovative 'Fit Kit' makes it easy and simple to measure your unique shape, ensuring a comfortable and flattering fit every time. With Jockey RealFit bras, you can say goodbye to the frustration and discomfort of ill-fitting bras and hello to confidence and comfort all day long.