hipcamp

Creative Direction, Re-brand, Art Direction, Motion Graphics, Digital Design, Copywriting, Strategy

HipCamp, a camping and outdoor-focused platform, realized the need for a rebrand to stand out from the competition. Their unique selling point was their emphasis on the beauty and adventure of the great outdoors, and so we took inspiration from vintage campgrounds and exploration to create a brand identity that is inspired by mother nature herself.

To further emphasize the spirit of adventure and escaping the everyday, I created a brand that harkened back to a simpler time when getting away was about disconnecting and being present in the moment.