GIG-IT
Creative Director, Build Creative Team, Project Management, Branding
As Creative Director of this startup, I had the unique opportunity to shape the brand and bring it to life from its early stages all the way to its launch. I strived to build a strong creative team that could match the innovative technological capabilities of the platform. These videos are a testament to the collaborative effort that went into the project, capturing the essence of the brand and its vision for the future of social gaming.
During the development of this project, FarmVille was the hottest game in town. To build up buzz and generate interest prior to launch, we aimed to create a series of viral street art.
As this was an entirely digital experience, we decided to make a unique impact on our launch day by distributing a limited edition throwback zine-style book through a social lottery. The book showcased the best of our brand and highlighted the work of our featured artists, while also featuring GIG-IT branded streetwear.
Some excerpts of our earned media as we approached launch
