Blade

Creative Direction, Social Strategy, Asset Creative


 

The challenge of developing an effective social media ad campaign can be daunting, especially when there is little to no previous data to work with. That's where our team came in. Tasked with helping Blade improve their social ad game, we started from scratch, creating multiple messaging options and experimenting with unique visual approaches to see what resonated best with their audience.

By conducting extensive testing and analysis, we were able to fine-tune our strategies and provide the client with a powerful toolkit to boost engagement, increase conversions, and thrive in the digital marketing space.

 

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Tik Tok Videos

We set out to create videos that would feel at home on the platform, with content that was authentic, engaging, and most importantly, shareable. We focused on developing concepts that would showcase the unique features and capabilities of the app, from fun and creative editing techniques to popular TikTok challenges. By embracing the platform and creating content that felt truly native to it, we were able to connect with our target audience in a way that felt both genuine and exciting.