1800 tequila
Creative Direction, Social Strategy, Video Production
Collaborating with 1800's brand team, we took on the challenge of managing their social media channels from start to finish. Our team was responsible for creating, shooting, and curating content that not only stayed true to the brand's identity but also incorporated current trends and culture. This required a deep understanding of the brand's values and target audience, as well as a keen eye for what was resonating with social media users at the time.
The "Coconut Summer" campaign had to be both engaging and memorable, but we needed to find the right influencers to bring our vision to life. After careful curation, we selected a few micro and nano creators who we believed had the skills and creativity to capture the essence of 1800 Tequila's brand. We provided them with a clear brief and the resources they needed to produce high-quality content that showcased what an 1800 Tequila summer felt like.
Mina 1 • Mina 2 • Lauren 1 • Lauren 2 • Trey 1
Cinco de Mayo is one of the most highly anticipated days for tequila enthusiasts, and we wanted to do something unforgettable to mark the occasion. That's why we decided to create the ultimate guide to the 5 must-haves for a memorable Cinco de Mayo celebration. Our guide includes everything from the perfect cocktail to share with friends, to tips on how to set up your space for the ultimate fiesta, to suggestions for the most stylish looks to wear while sipping on tequila.
The Cocktail • The Friends • The Setup • The Looks • The Celebration
When budgets were tight or content shoots needed to be done quickly, we didn't let that stop us from delivering high-quality content. Instead, we looked to our internal talent pool to help us bring our ideas to life. By tapping into the skills and creativity of our own team members, we were able to produce stunning content that met our clients' needs without breaking the bank. Not only did this approach help us stay within budget, but it also allowed us to showcase the diverse talents of our team members and build stronger relationships within our company.
Mega-influencers Collaboration
Our collaboration with high-profile influencers, including New York Nico, and top sports brands resulted into tapping into their extensive followings and reach a wider audience outside our following fans.
Experiential Marketing
We launched an innovative text message marketing campaign. We developed a comprehensive auto-response matrix, complete with everything from cocktail recipes to tips on decor and music playlists.
Intimate Interviews
To celebrate National Tequila Day, we set out to highlight the unique bond between tequila and family. Through a series of three interviews, we captured the heartfelt emotions and personal stories that tequila brings to life.
A sample of ALWAYS ON content below
A sample of PAID content below
